Mary Meeker – Internet Trends 2012

By | 31. Mai 2012

Mary Meeker – Internet & Mobile Trends 2012: Mary Meeker präsentierte ihren jährlichen „Internet Trends Report“ und konstatiert im Wesentlichen:

  • INTERNET USERS: 2.3B Global Internet Users in 2011 – 8% Growth, Driven by Emerging Markets
  • MOBILE USERS: 1.1B Global Mobile 3G Subscribers, 37% Growth, Q4 – @ Only 18% of Mobile Subscribers
  • MOBILE MONETIZATION TRANSITION: Good News = Global Mobile Traffic Growing Rapidly to 10% of Internet Traffic; Bad News = eCPMs 5x Lower on Mobile than Desktop;
    Bad News = ARPU (Average Revenue per User) 1.7-5x Lower on Mobile than Desktop
  • RE-IMAGINATION OF NEARLY EVERYTHING: After 125 Years, Landlines Were Surpassed by Mobiles in 2002; After 244 Years,Encyclopedia Britannica is Going Out of Print in 2012; After 305 Years, Newspaper Ad Revenue Was Surpassed by Internet in 2010; …

Internet Trends 2012 - Mary Meeker

Hier die komplette Präsentation „Internet Trends 2012“: …

KPCB Internet Trends 2012